MKT5270

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MKT 5270 Marketing & Sustainability Mgt

Management & MarketingSchool of Business Admin.
Course InfoCreditsRepeat RulesRestrictions

Course Title

Marketing & Sustainability Management

Course Description

This course examines the relationship between marketing and sustainability in a changing physical, social, and economic world. Sustainability is approached from a systems perspective; students will gain an understanding of how flexibility, resilience, innovation, and the consequences of management decisions impact value creation and survival of the enterprise. Equivalent: MKT 6900.

College/School

School of Business Admin.