MKT5800

Applied Data Analysis for Marketing & Business Strategy

Use data and programs to apply concepts in marketing and business strategy to approach complex business problems, resulting in more informed and effective decisions.  Learn to summarize datasets, recognize trends, and test thoughts with data using analytical software; assess results and present findings through data visualization and storytelling skills. Prerequisite(s):  MKT 5600 and QMM 5100, or with instructor permission.  MKT 5600 may be waived for MSITM or MSBA students. Equivalent: MKT 6900 - ST: Data Analytic MKT/Bus Strategy.

School of Business Admin.