Course Title
Marketing Research
Course Description
Focus on the generation and management of information in marketing decisions. Covers the evaluation of additional marketing information; how it is acquired and used; the manager's role in market research; the researcher's role in supplying marketing information. Formerly MKT 605. Prerequisite: MKT 5600 or have completed a course in marketing.
Equivalent Courses
MKT605
College/School
School of Business Admin.