MKT6100

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MKT 6100 Digital Marketing Strategy

Management & MarketingSchool of Business Admin.

Course Info Credits Repeat Rules Restrictions

Course Title

Digital Marketing Strategy

Course Description

This course explores the conceptual foundations underlying digital marketing strategies, and the associated implementation plans necessary for successful execution. Students will learn about the concepts and theories relevant to digital marketing and the practical application of various digital marketing tools. Prerequisite (s): MKT 5600

College/School

School of Business Admin.

Department

Management & Marketing