MKT6730

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MKT 6730 Product and Brand Management

Management & MarketingSchool of Business Admin.
Course InfoCreditsRepeat RulesRestrictions

Course Title

Product and Brand Management

Course Description

Provides a strong overview and foundation of the product and brand management functions within an organization. As a truly integrative course, it is grounded in the fundamentals of marketing concepts and tools, and theoretical frameworks from brand management, product development and strategy. Prerequisite: MKT 5600

Equivalent Courses

MKT673

College/School

School of Business Admin.