Course Title
Customer and Supplier Relationships in the Global Enterprise
Course Description
No organization is an island. In today's highly competitive markets it is essential than an organization relate to its customers and suppliers in a manner that maximizes the potential benefits to all members of the Global Enterprise, from its customers through the organization to its 2nd and 3rd tier suppliers. This course focuses on determining what those relationships should be and how they can be implemented in business-to-business environments. Emphasis is placed on customer and supplier relationships in manufacturing industries, particularly the automotive industry. Formerly MKT 675. Prerequisite: MKT 5600 or have completed a course in marketing.
Equivalent Courses
MKT675
College/School
School of Business Admin.