Course Title
Strategic Marketing
Course Description
This course examines issues such as market definition based on customer-oriented approaches, developing a competitive advantage, and making an organization market-driven. In addition, the tools and techniques covered are recent, and likely to be useful in developing core competencies in strategic analysis not typically covered elsewhere. Formerly MKT 608 and MKT 6080. Prerequisite: MKT 5600 or have completed a course in marketing management.
Equivalent Courses
MKT6080
College/School
School of Business Admin.