Course Title
Consumer Behavior
Course Description
Study of basic factors in influencing consumer behavior, with emphasis on structuring and managerial use of consumer decision-making models. Social-psychological and economic variables, including learning, motivation, attitude, personality, small groups, demographic and cultural factors are examined. Formerly MKT 604. Prerequisite: MKT 5600 or have completed a course in marketing.
Equivalent Courses
MKT604
College/School
School of Business Admin.