MKT6200
Download as PDF
MKT 6200 Distribution Channels Mgt
Management & MarketingSchool of Business Admin.
Course Title
Distribution Channels Management and Logistics
Course Description
The management of the distribution function. Study of the management of marketing channels systems comprising of wholesalers, agents, retailers and other agencies. Logistics management and supply chain management in the fulfillment of marketing objectives. Formerly MKT 620. Prerequisite: MKT 5600 or have completed a course in marketing management.
Equivalent Courses
MKT620
College/School
School of Business Admin.