MKT6600

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MKT 6600 Entrepreneurial Marketing

Management & MarketingSchool of Business Admin.
Course InfoCreditsRepeat RulesRestrictions

Course Title

Entrepreneurial Marketing

Course Description

Entrepreneurs face unique marketing challenges. New services and products create industries where there were none before. Furthermore, new companies usually have few resources to support marketing, and a high need to learn from the marketing function. This course will teach students how they may address these challenges. Prerequisite(s): MKT 5600 or its equivalent.

Equivalent Courses

MKT660

College/School

School of Business Admin.