MKT6700

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MKT 6700 Business to Business Marketing

Management & MarketingSchool of Business Admin.
Course InfoCreditsRepeat RulesRestrictions

Course Title

Business to Business Marketing

Course Description

Study of the area of marketing that addresses the needs of the organizational customer in industry, government and institutions. The special challenges of the industrial market, such as assessing marketing opportunities, the organizational buying process, and formulating and evaluating industrial marketing strategy and performance are discussed. Formerly MKT 670. Prerequisite: MKT 5600 or have completed a course in marketing.

Equivalent Courses

MKT670

College/School

School of Business Admin.